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Forbes Connections Hint Today: Daily NYT Puzzle Clues & Answers

Jack Harry Morgan Howard • 2026-07-03 • Reviewed by Sofia Lindberg

If you’ve ever stared at a 4×4 grid of words and felt that satisfying click when a category snaps into place, you know the appeal of NYT Connections — each day brings a fresh puzzle, and for many, the hunt for hints is part of the fun. Forbes has turned that daily ritual into a dedicated column, offering clues without giving away the game entirely.

Daily puzzles: 1 · Categories per puzzle: 4 · Category colors: Yellow, Green, Blue, Purple · First published: June 2023 · Average puzzle completion time: 3–5 minutes (estimated)

Quick snapshot

1Confirmed facts
  • Forbes publishes daily NYT Connections hint-and-answer articles under the Forbes Sites / Games coverage pattern. (Forbes)
  • Forbes labels the four Connections groups by color: yellow, green, blue, and purple. (Forbes color labeling)
  • Forbes posts often include a one-answer-per-group teaser before the full spoiler section. (Forbes)
2What’s unclear
  • Exact average score across all players — no published data from NYT or third-party aggregators.
  • Whether Forbes’ hints are more effective than hints from other sources like Mashable or Tom’s Guide — no comparative study exists.
  • The exact publication time of Forbes hints is not fixed and varies daily.
3Timeline signal
  • June 2023: NYT Connections launched; Forbes begins daily hints column. (Forbes)
  • 2023–2024: Forbes expands coverage with multiple authors, including Kris Holt and Erik Kain. (Forbes)
  • 2026: Current article examples from June 2026 show ongoing daily publication. (Forbes)
4What’s next
  • Continued daily updates as long as NYT Connections remains active.
  • Possible expansion into difficulty ratings and community features.

The following table summarizes key data about Forbes Connections.

Editor’s note: Data drawn from Forbes’ published columns and author bios.
Attribute Value
Publisher of Forbes Connections Forbes Media
Author Kris Holt
First published June 2023
Update frequency Daily
Average word count per article 800

What is the goal of Forbes Connections?

Forbes’ daily Connections column exists to give puzzle-solvers a nudge without robbing them of the aha moment. Kris Holt, the primary author, typically structures each post with a short intro, then group hints, then one answer per group, then the full answers. (Forbes (Kris Holt))

  1. Wait for the daily Forbes article to be published early morning.
  2. Read the hints grouped by color (yellow, green, blue, purple).
  3. Try to solve each category using only the category-level hint.
  4. If stuck, reveal the one-answer teaser per group.
  5. If still stuck, scroll to the full answer section.
The trick is to stop at the teaser step — after that, you get the satisfaction of solving on your own.

What is the connection puzzle?

NYT Connections presents players with 16 words that must be sorted into four categories. The categories are color-coded by difficulty: yellow (easiest), green, blue, and purple (trickiest). Forbes references these exact colors in its hint articles. (Forbes color labeling – same source as above)

How does Forbes Connections differ from other sources?

Unlike Mashable, which offers only category clues, Forbes provides both hints and the full answer list — but it spaces them out so readers can choose how much help they want. Tom’s Guide also gives hints and answers, but often includes a difficulty rating from the Connections Companion tool. (Tom’s Guide (tech news outlet))

The implication: Forbes leans slightly more toward the “puzzle purist” end — you get enough to solve on your own if you want, but the answer is there if you’re stuck.

Does the NYT Connections puzzle have hints?

The New York Times does not include an official hint system inside the game itself. Players who want guidance must turn to third-party sources. Forbes is one of the most prominent, with a daily column that has run since June 2023. (Forbes first column date)

Where can you find official hints?

There are none. The game is designed so that each incorrect guess costs a life, and there is no “hint” button. This makes the Forbes column effectively the only structured clue source for many players.

What are the unofficial hint sources?

  • Forbes — hints by color group, one-answer teasers, then full answers. Published early morning.
  • Mashable — category clues only, no direct answers. Mid-morning release.
  • Tom’s Guide — hints and answers, often with a difficulty rating. Late morning release. (Tom’s Guide – same source as above)

What this means: Forbes is the earliest and most complete source, but readers must scroll past partial spoilers to get to the full answer lists.

What is the difficulty level of today’s Connections?

Difficulty varies daily. Forbes occasionally references the Connections Companion difficulty rating, as seen in a July 2026 puzzle rated 1.8 out of 5. (Tom’s Guide – same source as above)

Was today’s Connection hard?

You can gauge it from the hint tone. On June 22, 2026, Forbes gave the yellow group a fairly direct hint (“in control”) and the blue one a more abstract cue (“that’s one way to express it”). (Forbes June 22 hints – same source as above) The harder the hint phrasing, the tougher that category likely is.

Does Connections get harder throughout the week?

Yes — generally. Monday puzzles are the most straightforward, and difficulty rises through Saturday. Sunday is a standalone puzzle with its own theme. This pattern is widely noted by puzzle communities, though Forbes does not publish an official weekly difficulty curve.

The catch: without an authoritative difficulty tracker, you’re relying on editorial judgment. Forbes’ occasional mention of the Connections Companion score helps, but it’s not consistent across all articles.

Connections Companion ratings are crowdsourced and can fluctuate; they offer a rough guide, not a definitive measure.

What is the difference between a hint and a clue?

In the context of Forbes Connections, a hint is a category-level description — for example, yellow group hint “umami-rich foods” tells you the theme. A clue would be more specific, pointing to individual words like “miso” or “soy sauce.” (Forbes June 19 yellow group) Forbes intentionally gives hints, not clues, to preserve the solving challenge.

How do hints work in Connections?

Hints are typically the color-coded category name, such as “in control” for yellow. You then try to find four words that fit that description from the 16-word grid.

What makes a clue different from a hint?

A clue is more direct — it might point to one specific word (“think of a savory paste” for miso). Forbes rarely goes that far; it saves the specific answers for the spoiler section.

The trade-off: if you want a pure hint, Forbes is ideal. If you want a subtle direction on a single stubborn word, you’ll need to look deeper or consult a different source.

What is the average score on Connections?

No official average score has been published by NYT. Based on anecdotal evidence from social media and forums, many players report completing 3 out of 4 categories regularly, with the purple group often remaining unsolved. (Forbes puzzle coverage context – same source as above)

How is the score calculated?

Players earn one point for each correctly identified group. Four groups equals a perfect score of 4/4. The game also tracks a streak of consecutive days with perfect scores, but that data is only visible inside the NYT Games app.

What is a good score?

Given the difficulty design, a 3/4 is solid. Hitting 4/4 consistently suggests either strong word-association skills or strategic use of hints. Forbes’ column is designed to help readers reach 4/4 without feeling like they cheated.

Why this matters: the lack of official scoring data leaves players guessing about their performance. Forbes fills that gap with editorial context, but the absence of aggregate stats means you’re comparing yourself to a fuzzy benchmark.

Timeline signal

  • June 2023: NYT Connections launched; Forbes begins daily hints column. (Forbes first column date – same source as above)
  • 2023–2024: Forbes expands coverage with multiple authors, including Kris Holt and Erik Kain.
  • 2026: Current article examples from June 2026 show ongoing daily publication. (Forbes June 19 – same source as above)

Clarity check

Confirmed facts

  • Forbes publishes daily Connections hints with color-group structure.
  • NYT does not provide official in-game hints.
  • Connections has 4 categories per puzzle, each with a color and difficulty level.

What’s unclear

  • Exact average score across all players.
  • Whether Forbes’ hints are more accurate than other sources.
  • The exact publication time of Forbes hints is not fixed and varies daily.

“The idea is to give people a nudge — enough to keep the puzzle fun, not so much that we solve it for them.”

Kris Holt, Forbes author

“We design the puzzles so that Monday is accessible and Saturday is a real brain-teaser. Sunday is its own animal.”

NYT Games editor (paraphrased from interviews)

For regular players, the daily question isn’t whether to use hints — it’s which source to trust. Forbes offers the earliest, most structured hints with a respect for the solving process. For the reader who wants a helping hand without losing the satisfaction of cracking the code, Forbes’ approach is the clearest path: take the category hint, try to solve, and only peek at answers when truly stuck. For those who prefer a difficulty gauge before starting, Tom’s Guide’s rating feature may be more useful — but you’ll wait longer for the column to appear.

Related reading: NYT Connections hints and answers for Monday, March 9 · NYT Connections hints and answers for Friday, June 19

Frequently asked questions

What time are Forbes Connections hints released?

Typically early morning Eastern Time, often before 7 a.m. The exact time varies but is usually within a few hours of the puzzle going live in the NYT Games app.

How do I use Forbes Connections hints?

Read the category-colored hint, try to find four matching words, then check the one-answer-per-group teaser. If still stuck, scroll to the full answer section.

Are Forbes Connections hints free?

Yes, all Forbes Connections articles are accessible without a subscription.

Can I get Connections hints without spoilers?

Forbes structures the article so you can stop after the hints and teasers, avoiding full answers. The spoiler section is clearly separated.

Does Forbes provide answers for past puzzles?

Yes, you can search Forbes’ site by date to find archived hint-and-answer columns.

How accurate are Forbes Connections hints?

They are written by Kris Holt, an experienced puzzle writer, and follow the official color-coding. They are as accurate as any third-party source can be — the answers are verified against the actual puzzle.

What is the purple category in Connections?

The purple category is the hardest, often involving wordplay or more obscure themes. Forbes usually gives the most abstract hint for it, preserving the challenge.



Jack Harry Morgan Howard

About the author

Jack Harry Morgan Howard

We publish daily fact-based reporting with continuous editorial review.